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Sunday, August 28, 2011

ASOS Autumn/Winter 2011 Preview @ The Ames Boston

On Tuesday I was invited to attend the ASOS autumn/winter 2011 collection preview at the Ames hotel in Boston. I went to cover the event with my friend and fellow Boston fashion blogger Nicolle. ASOS is one of my favorite brands, when I worked in the fashion closet at Teen Vogue I can't recall how many times I nearly drooled over all the samples while secretly wishing each piece would magically appear in my own closet. When we arrived to the suite we were greeted by Austin the senior director of fashion PR from Starworks Group and Kevin the international senior PR manager. Known as more of a spring thing, there's no stopping the COLOR explosion this year. It's not about one color it is a small gang of colors. This upcoming season the 40's, 60's, 70's, 80's, and 90's collide creating some of the most bright and bold vintage-inspired looks introducing new trends. From mod squad, color blocking, androgyny, to minimalism. Key prints consist of polka dots, snakeskin, and tribal. Retro reigns this fall, it's tailored and chic with sharper shapes. After leaving the Ames I strolled down Charles street and stopped into Artifaktori Vinatge to say hello to my other fellow Boston fashion blogger friend Amanda. I found the most amazing pair of sling-back kitten heels and printed blouse from the 80's.